Emmy Lovell named Global Head of Music at SoundCloud – Music Business Worldwide


SoundCloud has appointed Emmy Lovell as its Global Head of Music.

Lovell will continue to be based in London and will report to Chief Content and Marketing Officer, Lauren Wirtzer-Seawood.

In this role, Lovell will lead SoundCloud’s global music strategy and oversee the company’s artist and label relations and commercial label partnerships teams.

SoundCloud says that by working closely with artists, managers and labels worldwide, the exec will “build the relationships, capabilities and insights that connect and deepen the relationship between SoundCloud’s passionate fans and their favorite artists”.

Lovell is a veteran music industry executive who most recently led Napster’s app relaunch as Interim CEO and was previously the company’s CSO.

Prior to that, Lovell was EVP WEA, part of the global artist and label services arm of Warner Music Group (WMG).

Throughout her career in music, Lovell has developed campaigns for global artists including Kylie Minogue, Coldplay, Muse and The Chemical Brothers, Gorillaz, Deadmau5, Danger Mouse and Tinie Tempah.

The appointment comes on the heels of what SoundCloud calls a “strategic refocus” in which the company says it “has doubled down on being the destination for artists to grow their careers and connect meaningfully with their fans”.

SoundCloud has accelerated the creator-facing services part of its business since it acquired Repost back in 2019, with Repost playing a central role in its artist services strategy.

The company recently launched a rebranded creator suite called SoundCloud for Artists, announced a partnership with music collaboration and data management tool Session, and acquired music AI company Musiio.

SoundCloud also recently struck a global licensing deal with Warner Music Group, bringing its Fan-Powered Royalties to major label acts.

“Her passion for the business and deep expertise in partnering with artists at all stages of their careers is critical as we continue to pioneer the future of fandom and unlock the full potential of the artist and fan relationship on SoundCloud.”

Lauren Wirtzer-Seawood, SoundCloud

Lauren Wirtzer-Seawood, CCO/CMO, SoundCloud, said: “Emmy is the consummate music executive.

“Her passion for the business and deep expertise in partnering with artists at all stages of their careers is critical as we continue to pioneer the future of fandom and unlock the full potential of the artist and fan relationship on SoundCloud.”

“SoundCloud’s influence in pop culture is felt globally and their fast-paced and progressive approach to challenging the status quo in the music industry is refreshing.”

Emmy Lovell 

Lovell said: “SoundCloud’s influence in pop culture is felt globally and their fast-paced and progressive approach to challenging the status quo in the music industry is refreshing.

“I look forward to working with Lauren and the team to continue the brilliant and innovative work SoundCloud has already done to create connection between their vibrant artist and fan communities.”Music Business Worldwide



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